WWE, UFC-parent company Endeavor merge to form $21B global fighting behemoth
The new company, combining the UFC and WWE, holds a total value of $21 billion, the Endeavor announcement said. Endeavor, the parent company of UFC, acquired World Wrestling Entertainment on Monday in a merger that values the WWE at $9.3 billion, forming a worldwide combat Sports behemoth , the companies said in a joint announcement. Ari Emanuel, the CEO of Endeavor, will remain the head of the newly formed company, which holds a total value of $21 billion, the announcement said. UFC is worth an estimated $12.1 billion, according to the announcement. "This is a rare opportunity to create a global live sports and entertainment pureplay built for where the industry is headed," Emanuel said in a statement. Ultimately, Endeavor will retain a 51% controlling interest in the new company and WWE will hold the other 49% share. Vince McMahon, the executive chairman of WWE, will continue in that role. The announcement comes a day after the WWE's biggest event of the year, Wrest...